San-X Series Rilakkuma Birthday Cake (8 pieces) (Anime Toy) Description
Various Rilakkuma’s birthday cake miniature figure. The included candle parts can be separated and freely combined! Let’s celebrate with a cute cake together with Rilakkuma. There are 8 types. Collect them all! Re-Ment’s company slogan: ‘Reform the Entertainment.’ Re-Ment Co., Ltd., located in Chiyoda Tokyo, is a Japanese manufacturer of collectible plastic toys. The company’s name is derived from a combination of the phrase ‘reform the entertainment,’ alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as mobile phone charms, doll fashions and magnets. Re-Ment miniatures have been featured in two television advertisements by the Kellogg Company for their Pop-Tarts pastry product. In 2008, the company began a collaborative partnership with Disney on a popular line of miniature toys featuring Mickey Mouse and characters from Toy Story, Winnie-the-Pooh, Alice in Wonderland and other stories. In July 2009, Re-Ment partnered with Sanrio on a line of Hello Kitty miniatures. Re-Ment’s most recent collaboration is with San-X on a line of Rilakkuma miniatures.